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Posted on January 27th, 2017

Youth and alcoholism: Alcohol ads encourage teens to drink

Youth and alcoholism: Alcohol ads encourage teens to drink

Catchy taglines, creative branding and glimpses of one’s favorite stars, all these form part of most of the ad campaigns for the majority of consumer goods. Naturally, they play their roles in driving the potential customers to buy these products, alcohol brands being no exception.

As a matter of fact, the deep messages and intense visuals shown on various advertisements can work wonders on the mind of an individual and allure him or her toward a particular product or brand. Precisely, advertising can impact one’s mind, directly or indirectly.

Advertising alcohol on various social media platforms can influence someone’s drinking decisions, and most importantly, helping to create an atmosphere that encourages underage drinking. Sadly, captivating facts about alcohol or branding by celebrities often motivates a person to “try it at least once.”

Advertising and alcoholism in the youth

It is a well-known fact that parents and peers have a significant impact on an adolescent’s decision to drink. But when the youth are regularly exposed to ads of alcoholic products, the likelihood that they will be tempted to use alcohol or indulge in heavy drinking increases significantly. Although most people are aware of the harmful consequences of alcohol, several misconceptions and misleading facts about alcohol circulating on the internet and media often persuade one to take the wrong turn.

Interestingly, most youngsters tend to develop drinking expectancies on being exposed to alcohol use in the mass media. The situation can become worse for adolescents who are already into drinking habits, since they may start consuming more alcohol, considering it to be safe.

Harmful effects of alcohol on the youth

Alcohol can have devastating effects on physical and mental health of an adolescent, since a young person’s body is not equipped to cope with its ill effects. As their brains are still developing at this age, drinking can be highly dangerous for teens. In the worst case, drinking can lead to permanent damage in the brain by affecting the memory, coordination and motor skills.

According to a 2014 World Cancer Report (WCR), issued by the World Health Organization’s International Agency for Research on Cancer (IARC), no amount of alcohol is safe, especially, when it comes to deadly diseases such as cancer. Sadly, with the growing exposure of young adults to social media, where alcohol is depicted as the most desirable recreational substance, more and more young adults might take to drinking just as adults.

It is important to understand the gravity of the situation and devise effective ways to keep youngsters away from an overexposure to such misleading ads, since numerous young adults succumb to rash driving under the intoxicating effects of alcohol every year.

Recovery road map

As per the Centers for Disease Control and Prevention (CDC), more than 88,000 people succumbed to heavy alcohol use in the United States during 2006-2010. Addiction is a disease and detoxification is an essential step to treat it. An individual is less likely to relapse if he has a strong will and support from family, friends as well as proper medical assistance.

Seeking a comprehensive detox program helps one to initiate the recovery process. If you or a loved one is addicted to alcohol, or any other substance, and is unable to recover from his/her addiction, the Arizona Detox Helpline can help. To find the best alcohol detoxification treatment centers in Arizona, you may call at our 24/7 helpline number 866-593-8453 or chat online with our representatives. They can give you complete details about detoxification treatment centers in Arizona.